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What is Technical SEO?

 What is Technical SEO?



Whenever you are going to SEO any of your websites, the first thing that comes to your mind is On-Page SEO & Off-Page SEO.


But we forget one thing which we call Technical SEO, it is one of the types of SEO.


That's why it is very important to do technical SEO, along with On-Page & Off-Page SEO, you also have to do technical SEO so that your site starts ranking on google's search result page.


Google's search engine algorithms not only check the On-Page & Off-Page SEO of your website but also it's the technical part.


Technical SEO I mean - Check website technicalities.


You can understand from some examples of this, like whether the website has an SSL certificate installed or not, the loading speed of the website is less than 4 seconds


whether the website is responsive on mobile or not and how is the architecture of the site, all are related to Technical SEO. come under.


Why Technical SEO is Important for Websites?


Technical SEO is important for your website because it helps to tell the search engines that your site has high-value content, due to which Google gives you a high ranking.


If your website is not responsive, meaning a user opens your website on mobile and your website is not showing properly on it, then Google does not rank the site.


In Technical SEO, Google also checks whether your website is secure or not, so you need to install an SSL Certificate on your website.


Also, you have to add structured data markup to your website on your web.


Google also sees the UI and UX of your website, that is to say, how beautifully designed your website is, and how is its user interface.


Because if your website is well designed then users will spend more time on your website due to which Google will show your website on the top result page.


The factor of Technical SEO?


Like On-Page SEO and Off-Page SEO, Technical SEO also has some factors which are as follows.


  1. Domain Name: The domain name is very important for the SEO of your website, if your domain is in the name of your business website, then it is much better from the point of view of technical SEO.


  1.  Optimizing the Robots.txt File:  When you go to the root directory of your website and optimize the robots.txt file there.

            

            So through this process, Google's search bots know which page of your website to crawl and index and which page is not.


  1. URL Structure: Whenever you write an article for your blog or website, then its URL should be short and your focus keyword must be there, it is very good according to technical SEO.


  1. Navigation and Site Structure-  Your website should be designed in such a way that it is optimized for both Google's search engine and users.


  1. Schema Markup- Your website should contain meaningful terminology in the schema markup code that you put on the website so that search engines can return more informative results to users.

            If you use Rich Snippets, you will understand what schema markup is.


  1. HTTPS and SSL Certificate-  Google allows that website to rank on its search engine result page, whichever website URL has HTTPS instead of HTTP.

           If your website has an SSL certificate then it is absolutely correct from the point of technical SEO.


  1. Website Loading Speed-  Whichever website has better loading speed, let's understand it by example-

       When a user visits your website and your site opens immediately, due to which the user spends more time on your website. Just Google gives top ranking to that website in its SERP.


  1. XML SiteMap-  You must submit the sitemap of your website to Google Search Console and Bing Webmaster Tools.

So that Google can quickly crawl each of your posts in search engines.

  1. 404 -Page Not Found Error Optimization-  You can improve technical SEO by optimizing all the broken pages in your website properly.


  1.  AMP (Accelerated Mobile Pages)-  AMP technology is used to open your website quickly on mobile or tablet, which is correct according to Technical SEO.


      

How To Do Technical SEO of the Site?


Here some points have been given in which it is explained how to do Technical SEO.


  1. In Technical SEO, when you buy a domain and hosting for your website, then this thing should be kept in mind. That the domain name matches your business. So that it is SEO friendly and google crawls your website.


Now let's talk about hosting. If you take hosting from a better web hosting company, whose loading speed is much better, then it will also be very good for the technical SEO of your website.


  1. After buying the domain of the website, go to the domain provider website and set the preferred domain name.


So that Google will give attention to only one URL of your website in its search, doing this process will not spoil the technical SEO of your website.


  1. Set up your website on HTTPS and use an SSL certificate.


  1. Customize the robots.txt file inside the root directory in the website settings, so that the crawlers of the search engines do not index the pages of the website that you do not want to.


  1. You have to design the layout of your website in such a way that it is fully responsive whenever it is opened on every device.

Eg - Mobile, Tablet & Desktop


  1. If you want your website to perform better in Google, then the architecture and navigation of your website will have to be kept very simple so that both the search engine and the user get a good experience.


  1. The URL structure of the website should be SEO friendly so that it is better for both the user and the search engine.

Ex- https://searchenginelearner.blogspot.com/What-is-seo  🗹       https://searchenginelearner.blogspot.com/34090What-is-seo  ⛒


  1. The lighter the code of your website, the better the speed of your website. Which is a very good thing for SEO.


  1. When a 404-error occurs due to a broken link. Then you have to customize the 404-error message for the user.

Conclusion:  In technical SEO, you have to do a lot of testing and settings in your website that you have to optimize to help the search engines crawl and index it. After this process, you have to do an SEO audit from time to time.











           


 




  
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