What is Link Building?

 You understand link building in this way, the process of linking your website to another site is called link building. 

If you are a businessman and have your website, then you must do link building to increase the authority of your website.

Why do we need to build links? Google's algorithms are very smart and are always evolving, but backlinks play an important role in Google's view of how Google's search engines decide.

 which sites to rank on which keywords. Link building is one of the tips used in SEO because the link indicates to google from which website your site has got backlinks. 

Therefore, sites with more backlinks earn higher rankings.

There are two ways of link building on the website, right and wrong. If you care about the long-term business of your website, then you have to do link building in a natural way. 

Or the wrong way in which to buy backlinks or spam them by going to an unnatural niche, doing link building, etc. All these tactics come under black-hat SEO.

Why Link Building is Important for a website?

If you are an SEO expert, you can improve the rank of your sites by increasing the number of high-quality sites that link to your pages.

Imagine that we have to do SEO of Real Estate website in which you have to bring leads. 

First of all, Google sees that how many backlinks of your website are there, the higher your website link is on the authority site, the more likely it will be to come to the top of the website.

The above picture can understand why link building is important, it is very basic. As:

• The trust and authority of the linking pages.

• SEO and content optimization of related sites.

• Anchor text of the incoming link.

For a more in-depth explanation of how PageRank is calculated, read these resources:

• Home Google PageRank Paper

• A Critical Discussion of the Formula Behind PageRank

• Wikipedia page on the topic

What are the Strategies of link building?

If you can do link building work from other websites related to your niche as follows:

• Content Creation & Promotion - If you want to do good link building from other websites, then you have to make your content very effective. The people who like your website have to perform better on social media so that other high authority websites will see your content and you can expect them to find the content and link to it, so you have to give better publicity to build a better link. It is important.

• Reviews & Mentions - Place the products, services of your website in front of a large website that is related to your niche, such as: If you have a real estate site, then promote your website by connecting to their blog or social media, which is a very high authority real estate website. can do.

• Links from Friends & Partners - You link your website to those sites which are very famous and related to your niche.

• Remember when you link your site with a famous website, Google will rank your site very quickly.

• This process will take you some time, but you have to keep in mind that if you adopt a shortcut like buying a link, then it will be against Google's guidelines.

• This will not be good for the SEO of your website at all.

 You can understand the concept this way as Google says, if you get external websites to link to the pages, your content is likely to rank higher for the keywords you are targeting.

How to Create an Internal Link?

If you want to rank the page of the website well in Google, for this you have to do Internal Linking in a very good way.

Here are some key factors to consider:

Anchor Text -  One thing to note here is what the linking page uses to talk about your content.

If the other site links with our Real Estate site text, this will help us rank higher for that keyword phrase, a ranking advantage if they had used text like "any other name" for our link building. Can't get the benefit.

Quality of the Linking Page -  If you do link building from a good quality website, then Google's search engines start indexing your website page so that your site has to get ranking.

Page the Link is Aimed At - Often, when users talk about your site, they get linked to the home page.

This makes it difficult to achieve high rankings for individual pages as it is very difficult for users to generate their own links all at once.

When we cannot control other sites attempting to link to our site. However, you can control the linking of your content to your own pages.

• Be sure which anchor text to use.

• Also, decide on which page to point your anchor text.

• You have to see that the quality and content of the page you are linking to are high.

Creating external links to a site is extremely important if you focus on optimizing internal links so you can create quality inbound links with rich anchor text on appropriate pages.

How to Build an Internal SEO Link Building Blueprint.

To accomplish this task, you need to map out the keywords that you want to target. For example, let's say you have three pages to choose from:

https://phyronwebdesign.com/services/

https://phyronwebdesign.com/web-design/

https://phyronwebdesign.com/travel-website-design/

Since the web-design page seems to be the best fit for our "phyronwebdesign" keyword, we'll align that keyword with that page.

We can likewise mix "phyronwebdesign" and "travel-web-design" with related pages. In a spreadsheet, it might look something like this:

You can see that each page is associated with multiple keywords. Here you can see which pages are targeting which keywords; These allow our SEO Blueprint to quickly check which keywords are targeted.

Conclusion:  Link building is a page ranking strategy.

If you want to do successful link building, then you have to make the content very attractive and effective so that new users come to your site every day.

So that your website gets a good ranking.