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What is On-Page SEO?

 If you run a blog website, then you must have heard the name of On-Page SEO and also implemented it on your website. If seen, millions of website blogs are being hosted on the Internet every day.✍


And in such a situation it is not so easy to get the website ranked in the search engine, as long as the traffic comes to your website, Google does not rank your website.


In such a situation, On-Page SEO helps a lot in getting your website ranked. In the last few years, Google has improved its search engine algorithms a lot because Google always tries its best to give correct information to its users.


Whenever you publish an article on your blog site, your website has to pass through many ranking algorithms, among which are Hummingbird, Panda, Rankbrain, and many more.


In On-Page SEO, the web page of your website has to be set in such a way that it starts ranking on the top position of the search engine.


In such a situation, the content, architecture and HTML code of the website has to be optimized.


How to do On-Page SEO?


In On-Page SEO, you have to work on the code of your website like optimizing its title tag, optimizing meta description.


In this way, your website starts appearing in the SERP of Google's search engine.


Content and technical elements have to be used in On-Page SEO so that the quality of the page can be improved, the better you do On-Page SEO, the more you will get relevant traffic.


Next, I am going to tell you what is necessary to do in On-Page SEO.


Publish high-quality content.

Optimize page titles and meta descriptions.

Optimize page content.

Headings and content formatting.

SEO Images and other multimedia elements.

URL optimization.

Internal links.

External links.


On-Page SEO Techniques.


To understand what On-Page SEO Techniques, some points are given below.


1. Title Tag


                  Title Tag is called those Html Elements when you search for it by typing some keywords in google, after that what we see in the black heading in SERP is called Tile Tag.


Each title should be unique and the title should be meaningful, which the user can read and understand about what information is given.


With this, it is very important for you to optimize the keywords along with the tile.


2. Headings


The heading is the title that you keep in the H1 format of your content. Whenever you write a heading, headings should always be more focused on relevant and descriptive words, apart from optimizing them with keywords.



You can break your content into small parts, for this you can use subheadings (H2 to H6), but the thing to note here is that do not repeat keywords or phrases too much in the post.


 3. URL Structure


URL Structure in this way, you must have seen that when you copy a URL and paste it in the search engine box, you will see the domain name of the website in that URL as well as the heading of that topic which it tells in that article. We call it URL Structure.


Let us understand this by an example which can be seen below.


https://searchenginelearner.blogspot.com/what-is-Off-Page-SEO Here is the Structure URL which is perfect according to On-Page SEO.


https://searchenginelearner.blogspot.com/23451 and Unstructured URL which is not quite right according to On-Page SEO.



Having a Structure URL gives us the advantage that the user will click on the URL which will be the Structure URL as shown in the above example.


4. Alt Text


Alt Text whose full name is alternative text search engines. You use it in the image of your blog. Because when Google bots come to your website, they do not understand what this image is of after seeing the image.


If you use Alt Text in the image of your website, then Google's search bots can easily understand what this image is of.


If you use keywords in the image in your blog, then it will be very good for On-Page SEO.

4. Page load speed

The page load speed of a website should be very good. If a user visits your website and your website is opened within 4 seconds, then the load speed of your site is considered good.



Because the bounce rate of a website or blog that takes more than 4 seconds increases, it means that when the user comes to visit the website and has to wait a lot, then in such a condition the user leaves your website.


Search engines penalize those slow-loading pages, so try to improve the page speed of your blog.


5. Internal Links

According to On-Page SEO, internal links are most useful to establish site architecture and spread link equity, to understand your site and to index, the pages, so that the website can easily rank higher.

This allows link equity (ranking power) to flow throughout the site, increasing the ranking potential for each page.


6. Meta Description


Meta Description is an important part of On-Page SEO. Whenever a user searches by entering any keyword in the search engine, after that you see the result in SERP. 


Like Title, Meta Description This is the part that appears in the search engine whose length is 160 characters.


If you are able to explain within this length about which topic you have told in your website or blog, then understand that traffic will definitely come to your website. 

7. Website Responsiveness

At the time of website creation, you have to get your website designed in this way. That whenever the user visits your website, whether it is a mobile device or a desktop computer, your website should be adjusted according to its screen.




This is called a responsive website, it is also an important part of On-Page SEO.


8. Keywords

The keyword is the most important element in on-page SEO, it is a link that plays an important role in on-page SEO strategy.


Keywords have to be researched first so that there is more competition, if you choose the wrong keyword, then your website can never rank in the search engine.




After this, it has to be implemented properly in the content so that the problem of keyword stuffing does not arise.


Importance of Content in On-Page SEO


It is not just about on-page SEO, content is considered to be the king in SEO. Whenever a user comes to the Internet to gain informative knowledge, then with the help of a website or blog, information about that thing is obtained.


If more information is not given in your blog, then the user will leave your website in no time. That is why it is very important for the content to be good and informative.


Here I will tell you about some types of content that you can see.


Blogs

Web page copy

Videos

Infographics

Podcasts

Whitepapers

Ebooks

Interviews

Case studies

Original research

Reviews

Instructional articles

Quizzes and poles

Why is it important to do On-Page SEO?

It is important to do On-Page SEO because if you do not do this process.

So Search Engine bots are not able to analyze your website, because of which your site is not able to rank in Google's search engine.


For this, you need to do On-Page SEO.


Here are some points which can be understood by reading.


keywords

copywriting

media

links

User Experience (UX)

And with conversions.

What are the Major Factors of On-Page SEO?

Although there are many factors of What is On-Page SEO, some of them are specific factors. Which can be divided into two parts, the first is the front-end and the second is the backend factors.


Front-End Factors: These are the factors that are visible when users come to visit your website. Let us understand it in detail.


Value: These are the factors that are visible when users come to visit your website. Let us understand it in detail.


User Experience: This means whether your site performs better on any device like when a user visits your website.


So what device is he using at that time, is he using mobile or desktop, so we have to make our website responsive.


Keyword & Content: You have to keep in mind whether keywords and content are optimized for search engines, you have to use such keywords and phrases that users are actually looking for in the search engine?


Backend Factors:


Similarly in the backend also, Google is forming some opinion according to the relevance of your page, which includes some things such as:


Bot-friendliness: Is your website indexed in google? Which Google's bots can easily crawl so that they can know on which topic you have written.


MetaData: Do you have any information about your page in your HTML codes? Such as meta descriptions, URLs, and title tags, etc.


Conclusion: 📓 You have to do On-Page SEO to make your website or blog appear in the search results. Regularly optimizing for factors on the site can help improve your rankings, traffic, and conversions.📕
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