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What is Off page SEO?

 You can understand Off-page SEO in this way when we promote a website on any social media platform like Facebook, Twitter, Pinterest, Instagram, etc. So it is known as off-page SEO in the world of SEO.


Meaning submitting the link of your site to another website, which is also called backlink making, we also do this under off-page SEO.


It is known by another name Off i.e. outside which we all call Off-page SEO.





What is the importance of off-page SEO for a website?


If you see, the content for a website is called king, it matters the most in the website.

But google pays attention to one thing other than good content and on-page SEO and that is Off-Page SEO.


When google's bots crawl your website, first of all, see how popular your website is on the internet, on which social site your website is more popular and from which social site you have taken high-quality backlinks.


Google pays a lot of attention to all these and on the basis of ranks your website in its search engine.


If there is not much competition in your website then you will be ranked in google's search engine without off-page SEO.


If the competition of keywords of your website is high then you will need off-page SEO for your website, for this you will need quality backlinks and social reach.


What are the Factors of Off-Page SEO?


Off-page SEO is an important factor without which off-page SEO is incomplete. You can see some of its points below...



  1. Backlinks: When you link your website to another website, then this process is called backlinks.

If a website gives a link to your website in its post, then you get a backlink from it.


The better the site has a link to your website, the more quality backlink your site will get.




2.Social Sharing:  Whenever you write an article and publish it on your site, then definitely share it on social media sites like Facebook, Twitter, Instagram, LinkedIn.


By doing this process, your website will start ranking in the search engine of Google.





3. Search Engine Submission: If you want to rank your website in Google's search engine and other search engines


So you have to submit the sitemap of your website to Google Search Console and Bing Webmaster Tools.


With this, soon your website will start ranking in the search engine.





4. Guest Posting: If you write a guest post on the High Domain Authority Guest posting site, then that site gives a backlink to your website.


Due to to which the domain authority of your website is also good as well as off-page SEO of your website also improves.





How To Do Off-Page SEO?

Off-Page SEO is easier than On-Page SEO, you can consider some points below to do Off-Page SEO of the website.


  1. Whenever you publish a post, do not forget to share it on the social site, due to this your post reaches your follower quickly, your site starts getting instant traffic.

  2. By putting the link of your post in the URL Inspection feature of Google's search console, you can get it ranked in google.

Apart from this, do not forget to submit the sitemap of the website to Google Search Console.


3. If you have a blog site then you can give a link to your blog post on blog directories like indiblogger and indibloghub.


4. Apart from this, you can answer questions related to that post on question-answer platforms like Quora and give a link to your website in that answer. By which users will visit your site.


5. Along with Quora, you can submit a link to your post on websites like Medium and Reddit, this site is also very good at getting your website ranked.


What is a Keyword?


What are the tools of Off-Page SEO?


Here are some online off-page SEO tools that you can use for free.



1. Ubersuggest (free)

2 . Google Analytics. ...

3. Google Search Console

4.  KWFinder

5. Answer The Public

6. Seobility

7. Semrush (Free/paid)

8. Screaming Frog

9.  Woorank’s SEO & Website Analysis Tool

10. spyfu  


Benefits of doing Off-Page SEO


I will explain to you step by step. You can understand it by some points given below.


  1. Doing off-page SEO improves the Domain Authority and Page Authority of our website.

  2. Off-Page SEO helps to rank your website.

  3. In Off-Page SEO, by submitting a link of your website to a site related to your niche, your website reaches more and more users for free and this helps a lot in the growth of your online business.


  1. When the user is searching for a keyword whose competition is very high, then the thing that matters apart from good content is Off-Page SEO.



Conclusion: 


In the end, it is concluded that


If you want your website or blog to get ranking in your search engines then it will be necessary to exit the site and other industry bloggers and site owners to build their network on other social sites.


You can understand that Google Penguin and other algorithmic updates weren't primarily targeting search results that didn't have a lot of incoming links.
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