What is a keyword?

The keyword is one such word. Whose name we hear a lot in the field of SEO. Because only through keywords, our website appears on the first page or second page of Google. When we search for anything in Google's search bar. For example, as we search Hotel in Mumbai, we search by writing a search bar of Google. That is called a keyword. Through this, we see the list of all those hotels for that particular Location.

As you can understand this, you have created a hotel website. Now, what will you include in the pages of your website that people will come to your website, for this, which title will you include in your hotel website so that people visit your hotel website?

Let us understand.

·        What do you think? See what you will come across by searching on your website.

·        What do you think people can search in search engines to reach your website?

·        And do you have any idea if all those keywords are included in your website.

·         What will be the result of this search engine?

Perhaps it would be appropriate to put [Hotel in Mumbai] in the page of the hotel website. Because these keywords can be more search keywords in Google's search engine.

If you have a hotel website, which keywords would you choose? This does not mean that a single keyword will work. You have to search for more hotel-related keywords.

| Why keywords are needed in SEO |

Keywords are needed because if you own a real estate company. And got her own website created. Now if you want people to reach you through your website. So whatever the client will be, they will search the top 10 Real Estate Company on Google. And he can search in this way as an example. He will search 3BHK Flat in Mumbai, Plot in Mumbai Etc. So if there will be no such keywords in your Real Estate website. Your website will not appear on the results page of Google's search engine. This is why we need keywords.

But just putting keywords is not enough, we also have to see what kind of keywords our customers are searching by writing. What kind of questions is going on in his mind? They have to understand the thinking of searching. And it will have to be updated on its website from time to time.

If you believe the keywords you have implemented in your website. And from that, if the client visits your website, then you can be somewhat wrong, I will give you an example as if your Real Estate is a website, then you have included the keyword of Top Real Estate Company in it but in your city The public who is public searches the Real Estate Company mostly with this keyword, for example, Real Estate Company in Mumbai. If you do not find such keywords on your website, then your website will not appear on search engines. So we should put every kind of keyword related to that field on our website.

| Now I tell you how to use keywords in the website |

A few years ago we had to get our keywords ranked on our website. He was often used to rank in Google's search engine. But when the same keyword is used repeatedly in a blog or article, the user did not like to read that article. And Google did not like the same thing. Because using such keywords, Google considers this as keyword stuffing. This causes your site to not rank.

The most important thing is that your post should be easy and pure. So that the user can understand the reading. I am not saying that you should not use keywords on your page. But you should not add your keywords in every page because Google will not allow you to rank in search engines. If your page words have one or two keywords. So this does not make your article difficult. And the user also has an easy reading. If you have good content on your blog or website and the same keyword will not be repeated again and again, Google will also help you rank your website. Make sure that you expand your keywords throughout the page. Use the keywords in your Meta title and Meta description properly.

Dear readers, now you know what the keyword is. And how important it is to your website or blog.