What is Google Algorithm?
Google Algorithm is a method that is used to retrieve data from the search index. Google algorithm provides the best possible results whenever you search a query on google.
Search engines use a combination of algorithms and multiple ranking factors to deliver ranked web pages based on relevance on result pages (SERPs).
Here are some points are written below, which you can read and understand how the Google algorithm works.
1. Meaning of the query
Google knows what the user is looking for and provides accurate information to its users.
Let's understand it this way:
Like when a user searches something on Google, what exactly is the meaning of the words used in the language. What does the user want to search for? Definition, review, purchase, search a specific website?
Sometimes it is quite simple. For example, when the user searches for "New Phone Buy" in the search box, it is clear that the user is looking to buy something.
But when the user asks any kind of question which has many meanings. In this case, Google provides additional options for the answer to that question, which help in specifying the search results.
For example, look at this disambiguation for the keyword "suit":
2. The relevance of pages
Google's algorithm finds out which pages are relevant to the user who has made a search query. So that he can answer his user in the best and best way.
Google's bots regularly crawl and index websites, in which the key role of keywords is when a user searches the page with a phrase related to the search query and that page appears, then the page is relevant to the user.
3. Quality of content
If you do some search in Google, then there are likely to be many pages in Google's SERP, so Google gives priority to only that website's page which provides quality content.
Google Algorithm sees which website's page contains elements of expertise, authoritative credibility, which is called PageRank Algorithm.
PageRank measures the number of website pages in the search result and counts the quality and number of links to the page to understand how important a website is.
How it works to see in the picture
Looking at the image above, you can see that there are 3 main factors that affect the PageRank of a page.
- How much are backlinks
- Linking page quality
- number of linking pages
The more backlinks a website gets from quality pages, the more likely it is that Google will consider you a high-quality page.
4. Usability of pages
After checking the relevance and quality of the content, Google has to ensure that the website has a good usability and is SEO friendly.
This includes technical aspects such as:
- page response
- Perfect appearance in all browsers
- page speed
- website security
These are the most important tasks to be taken care of when other factors (such as relevance and quality) are equal.
Note: The Google algorithm keeps on doing better so that the user can get the best results.
If we talk about core web vitals, it consists of "a set of metrics related to speed, responsiveness, and visual consistency"
5. Google Algorithm Updates
Google algorithms are divided into two categories.
- minor update
- key updates
Google keeps on making many changes in its algorithm to give the best results to its users.
which many times you can not pay attention
In addition, Google rolls out some major core algorithmic updates every year. This is usually very important for organic search results.
Here I am going to tell you some important Core Algorithm Updates.
Here is a list of the most popular algorithm updates that are updated to the Google algorithm.
Panda (2011)
This update was launched in FEB 2011 and according to this update if you write short content.
If you do not write the complete information, then Google panda will punish you, due to which it will be outranked by google.
After the launch of this update, whose articles were in detail. His articles start appearing at the top position in Google's SERP.
Penguin (2012)
This update was launched in April 2012.
According to Google penguin, if you do keyword stuffing, then it will punish you, that is, your site will be outranked by Google.
And one more thing, if you make a backlink from a spamming site, then your website is going to be a victim of Google penguin.
Google penguin likes high-quality backlinks, if you are getting backlinks from the Top Authority site then you are making Google penguin happy after which your website ranking starts improving.
Hummingbird (2013)
Google Hummingbird was launched in August 2013.
And this update bothered those who do overlapping content.
For example, you wrote the keyword how to make money online, then you noticed that the content didn't rank, you wrote how to make money online then this content overlaps and Google Hummingbird doesn't like it at all.
And one thing that Google Hummingbird likes very much is conversational tone. If you are using it in your blog, then you will make Google Hummingbird happy.
And one thing that Google Hummingbird likes more is content whose blog or website uses a conversational tone.
Which Google Hummingbird likes very much.
Pigeon (2014)
Pigeon Algorithm was released in July 2014. Its main function is to increase the ranking of local listings in search.
Will affect Google's search results as well as the search results shown in Google Maps.
Mobile Update (2015)
This update aims to increase the ranking of mobile search results pages so that searchers can more easily find high-quality and relevant results.
It can be understood in such a way as to make the text tap readable without zooming.
RankBrain (2015)
Rankbrain main job is to determine the most relevant results from Google's search engine by using machine learning (the ability of machines to teach themselves from data input). and presents you with better results.
Fred (2017)
Google targets strategy related to black-hat in the Fred algorithm. That includes a higher load on ads, lower-value content, and less added user benefits.
Medic (2018)
Medic algorithms are specialized functions of medical health care treatments, including approaches and less explicit tools intended to reduce or define uncertainty.
Bert (2019)
It is used to better understand the query of words.
Natural language processing is a neural network-based technique for pre-training.
Google Link Spam Algorithm (2021)
Google has started rolling out another Broad Core Update called Link Spam Update on 26 July 2021 focusing on the relationship attribute of backlinks and backlinks which will be completed within the next 2 weeks.
This update will affect spammy, manipulative and some other types of backlinks and affiliate links will have more effect on guest post links.
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